2021 Legal Marketing Ethics 101
Everyone knows lawyers are not supposed to chase ambulances, but do you really know what that means? What are the ethical traps that lawyers unintentionally fall into when placing information on their websites? Is it okay to say you “specialize” in an area of law? Refresh your memory of the basic marketing ethics rules that you haven’t looked at since you took the MPRE. There are even some funny TV ads to educate you and entertain you!
Roy Ginsburg is an attorney in Minneapolis, Minnesota with more than 35 years of experience practicing with large and small law firms, as well as serving as in-house counsel.
For the past 15 years, Roy has also been a coach/consultant for individual attorneys and law firms in the areas of business development, practice management, and strategic and succession planning. In addition, he helps solo practitioners and small law firm owners sell their practices when approaching retirement.
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