Surfer – SEO Writing Masterclass
Module 1: Content Strategy and Keyword Research
Surfer does a great job covering the different stages of awareness and how they each play a role in content.
I like how the course breaks down the concepts behind keyword research and prioritization.
For example, if you’re targeting an informational-intent keyword like “How to write a content brief,” you’re unlikely to rank on the search engine results pages (SERPs) with a product or landing page. Your chances will be much higher if it’s a how-to guide.
Next, Surfer moves on to topic clusters (e.g., how pillar pages and subpages work together). The real-world and theoretical examples are helpful for anyone trying to make sense of SEO for the first time.
Surfer even offers a free worksheet to put these learnings into practice.
So far so good! Surfer SEO Writing Masterclass is off to a strong start. The tips on content strategy and keyword research are on point. I do wish this module digs deeper into customer research (like how Grow And Convert did for its membership community and course), as it’s also a crucial part of content marketing.
Module 2: Four Phases of SEO Writing
Holy moly, module two is a beast. There are 18 videos! If you’re a freelance writer intimidated by SEO, this is the section you want to focus more on.
Surfer kickstarts module two with the discovery phase.
It goes in deep on search intent, exploring transactional, informational, navigation, and commercial-type keywords. Next, the course shows you how to analyze the SERPs and outline your post based on what you’ve learned using Surfer’s tool.
The course then moves on to the writing phase. Surfer does a splendid job covering the fundamentals (e.g., write as a subject matter expert).
Surfer SEO Writing Masterclass also left me surprised… and embarrassed. In my 8+ years of content writing, I discovered a few things I didn’t know. Like how title tags and h1 tags are not the same.
Surfer also briefly explores copywriting and how you can apply some of its tactics in your content. The course touches on the importance of internal linking, meta descriptions, and image alt-texts. The last bit got a “Heck yeah!” from me as most of the SEO writing courses I’ve bought rarely teach this.
Toward the end of module two is the conversion phase. Here you’ll learn how to attract leads with irresistible offers (e.g., gated content and its pros and cons) and calls-to-action (CTAs) that align with the reader’s experience.
Lastly, the optimization phase. Surfer shows us how to check rankings and run SEO audits with Google Search Console. The course even offers an on-page optimization worksheet.
Module two shares a lot of useful tips on writing an SEO-optimized blog post. This will give freelance writers and SEO newbies newfound confidence.
Module 3: Increase Wages For Your Content Services
This is me being picky, but it would’ve sound better if Surfer uses the word “rates” instead of “wages!”
Surfer’s last module brought a smile to my face when I first saw it. An SEO writing course that teaches practical tips on raising our rates? Say no more.
A quick observation: Most SEO content marketing courses don’t offer raising rates as a module, and for the right reason. Given that Surfer counts freelance writers as one of its target customers, it makes perfect sense to include it in the course.
Before enrolling in Surfer SEO Writing Masterclass, I’d already been applying their tips whenever I pitch my services to leads and past clients.
I can vouch it works.
Bear in mind, this isn’t the typical “I’m raising my rates” template email. Surfer shows you the specific angle to use to convince clients of your worth. I’m not going to share what the instructors teach in this course because… well, it wouldn’t be fair.
Awesomesauce. Module three teaches freelance writers how to run a profitable writing business.
Surfer SEO Writing Masterclass: Buy Or Pass?
The Surfer SEO Writing Masterclass is a product-led course. On top of actionable SEO advice, the videos are sprinkled with bite-sized product demos.
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